lead generation

The B2B marketing world is highly competitive, and reaching a larger audience and producing quality leads are important. One of the most effective strategies to achieve these goals is through content syndication. 79% of marketers use at least one vendor for their content...

85% of B2B companies name lead generation as the most important marketing objective. The success of any B2B enterprise depends on effectively identifying and engaging potential clients who are genuinely interested in their products or services. Achieving this requires robust...

In the highly competitive B2B market of today, intent data leveraging is important. However, what is intent data precisely, and how does it affect sales? We discussed the importance of buyer intent data in developing effective sales techniques as we dive into these...

Effective B2B lead nurturing strategies become important as multiple companies use inbound marketing to create business leads, but not all prospects are ready to buy. Nurturing campaigns positively impact marketing outcomes, including customer engagement, brand loyalty,...

“With 61% of businesses using content syndication claiming they can achieve their goals, compared to 45% of those who do not, it is evident that content syndication has significant potential for B2B marketers in 2024.” Making an impression in the highly linked digital...

Intent data is becoming an important indicator on the road to success in the busy world of B2B marketing, where every click, hover and scroll matters. When utilized within an account-based marketing (ABM) strategy, intent data enables the creation of more personalized...

In B2B marketing, success is determined by your ability to successfully reach out to and engage with valued potential clients. This is where a well-defined Target Account List (TAL) comes into play.  A Target Account List (TAL) serves as a strategic tool for...